Notice Media Posts

Creating A Class Notice Program That Satisfies Due Process

legal notice flyer

In light of the stunning report recently published in Adweek[1], Lotame CEO Andy Monfried admits that over 10 percent of the 4 billion audience profiles (40 million) are fake and bots. As a result, notice programs using this “programmatic partner” are likely overreported by a significant margin — meaning humans never saw the notice based on Lotame data. Now, couple the ad fraud problem with another class action settlement administration notice tactic aimed simply at delivering the lowest cost to…

How Do You Know If You Have Partnered With a Qualified Notice Media Expert?

two gears turning

Here are some simple things to look for and questions to ask your Legal Notice expert: Has your expert actually worked in the field of media, public relations or communications? How long have they practiced in that field? Does your expert actually have direct experience and expertise, or are they reporting what others have given them? Have they provided expert testimony through an affidavit or in court? Has a court previously discounted their experience or opinion? Have they published articles,…

What is Rule 23?

man using laptop

A guide to Rule 23 for new class action practitioners and class members  Federal Rule 23 was created to govern class action lawsuits and settlements and in part to allow class members to opt-out of a class action lawsuit, instead of opt-in. The rule dictates when a class can be certified, what type of notice if any is required to class members if certified, and what procedures and processes must be adhered to with class certification.  Prerequisites and Types of Class Actions  To avoid potentially frivolous class action lawsuits and to…

3 Considerations For Class Action Notice Brand Safety

brand saftey

In the recent wake of digital brand ads for Johnson & Johnson, Nestle, AT&T, Walmart, and Procter & Gamble appearing next to deplorable content [1], brand safety and ad fraud are hot-topic issues that can tar brands in the digital environment — and these issues also extend to class action notice. Without brand safety, validation and transparency, none of the parties or the court will know where the ads actually appeared, on how many sites or if humans actually viewed…

What Would Class Action Reform Mean for Notice Programs?

people in a park

The Fairness in Class Action Litigation Act of 2017 (H.R. 985) has drawn a firestorm of opposition. As the ACLU and 120 other signatory civil rights organizations note, “The bill would undermine the enforcement of the nation’s civil rights laws and upend decades of settled class action law.[1]” If it were to become law, what impact would it have on class notice? Whether H.R. 985 becomes law or not, will it cause a greater emphasis to be placed on quantifiable…