Ad Fraud: It Can Happen to Your Class Action Notice Campaign

Advertising fraud happens every day, in both visible and seemingly invisible ways. Also referred to as invalid traffic, ad fraud occurs when there is a fraudulent representation of human online advertising impressions, clicks, conversions, or other data events. 

Amendments to Rule 23 place digital and other forms of electronic notice on par with U.S. mail. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent programmatic media buying may contaminate and sabotage your digital notice as it can be filled with fraud, bots and placed next to offensive content.

Ad Fraud In the News

• Apps Installed on Millions of Android Phones Tracked User Behavior to Execute a Multimillion-Dollar Ad Fraud Scheme
• Digital Ad Fraud Occurs on Both Fake and Legitimate Websites. Here’s How.
• How Cheap are Fraudulent Ad Impressions?
• 4 Signs Bots Are Stealing Your Ad Dollars
• Bad Guys Will Sell You Anything

In-Depth Resources

• Digital Marketing Terms to Know
• Digital Ad Fraud is a Major Economic Crime
• The Bot Baseline: Fraud in Digital Advertising
• 4 Practical Questions Procurement Should Ask About Digital Media
• The Book of Fraud: A Marketer’s Guide to Bots, Fake Domains and Other Dirty Deeds in Online Advertising
• Negative Reach: Brand Safety and Ad Quality in an Era of Fake News and Disruption

Having experienced, human eyes on your notice campaign is the safest way to protect yourself from fake impressions and risky ad environments.