Blog

Ad Fraud: It Can Happen to Your Class Action Notice Campaign

Advertising fraud happens every day, in both visible and seemingly invisible ways. Also referred to as invalid traffic, ad fraud occurs when there is a fraudulent representation of human online advertising impressions, clicks, conversions, or other data events. 

Amendments to Rule 23 place digital and other forms of electronic notice on par with U.S. mail. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent programmatic media buying may contaminate and sabotage your digital notice as it can be filled with fraud, bots and placed next to offensive content.

Ad Fraud In the News

In-Depth Resources

Having experienced, human eyes on your notice campaign is the safest way to protect yourself from fake impressions and risky ad environments. Contact Heffler Claims for all you class action claims administration needs

New Call-to-action
Heffler Claims Group
Heffler Claims Group is a national leader in class action settlement administration, specializing in the notice and administration of complex legal matters. Together with Prime Clerk, the leading bankruptcy claims and noticing agent and another Duff & Phelps company, we offer the most comprehensive administrative services in the industry.


Back to Blog

Spotlight

Subscribe to our blog

[eBook]: Tools for Navigating the Class Action Settlement Process

Find Out More

[On-Demand Webinar] Navigating the Settlement Administration Process from Start to Finish

Find Out More

New to Class Action Litigation? Start With Our Free Resources

Find Out More