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Ad Fraud: It Can Happen to Your Class Action Notice Campaign

Advertising fraud happens every day, in both visible and seemingly invisible ways. Also referred to as invalid traffic, ad fraud occurs when there is a fraudulent representation of human online advertising impressions, clicks, conversions, or other data events. 

Amendments to Rule 23 place digital and other forms of electronic notice on par with U.S. mail. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent programmatic media buying may contaminate and sabotage your digital notice as it can be filled with fraud, bots and placed next to offensive content.

Ad Fraud In the News

In-Depth Resources

Having experienced, human eyes on your notice campaign is the safest way to protect yourself from fake impressions and risky ad environments. 

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Heffler Claims Group
Heffler Claims Group (Heffler) is a national leader in class action settlement administration, having specialized in the notice and administration of complex legal matters for more than 50 years.


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