Notice Media Posts

Why Is Plain Language Important in Class Action Notice?

Plain language is writing and presenting information in such a way that your reader understands it quickly, easily, and completely the first time they read it. Plain language avoids verbose, technical, obscure, or convoluted jargon. It is clear, concise, and correct, matching the reading skill level of the desired recipients. While technical and legal jargon inevitably creeps into settlement communication due to the nature of court documents, plain language is a necessary component of class action notice. Plain language is…

These Email Trends are Important to Consider for Your Class Action Settlement

woman using cell phone

Email remains a critical and cost-effective part of many best practicable notice efforts and the 2018 amendments to Rule 23 place digital notice on par with U.S. mail. However, practitioners should be aware that effective email notice needs to keep pace with evolving consumer behaviors, which are driven by transformative changes in the media and the digital device environment. Considering factors such as generational behavior or email client trends can inform a successful email notice campaign if used correctly. The on-demand media…

Rule 23 Amendments: Resources and News

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Rule 23 changes are officially in effect.  Are you prepared?  Amendments to Rule 23 went into effect on December 1, 2018 and include language that places digital class action settlement notice on par with U.S. mail. In addition, the amendments require additional information from counsel ahead of preliminary approval, impose objection limitations, and clarify final-settlement criteria. To help class action practitioners across the country adjust to the new amendments and understand the impact on settlements – including getting court approval – we…

Senator Sounds an Alarm with FTC on Digital Ad Fraud

man blindfolded

Senator Warner characterized the pervasive problem of digital ad fraud as “a willful blindness,” in a hard-hitting letter to the Federal Trade Commission (FTC) after a recent scheme was brought to light that Google estimates cost advertisers close to $10 million. It’s a shot over the bow to major players, who according to Warner, are inattentive to the criminal activity. Class action settlement notice programs are not immune to this problem. This comes on the heels of an investigation by…

Ad Fraud: It Can Happen to Your Class Action Notice Campaign

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Advertising fraud happens every day, in both visible and seemingly invisible ways. Also referred to as invalid traffic, ad fraud occurs when there is a fraudulent representation of human online advertising impressions, clicks, conversions, or other data events.  Amendments to Rule 23 place digital and other forms of electronic notice on par with U.S. mail. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent programmatic media buying may contaminate and sabotage your digital notice as it can…

On-Demand Webinar: Are You Ready for the Digital Wild Wild West?

webinar flyer

Rule 23 amendments, which go into effect this December, place electronic notice on par with U.S. mail and may inadvertently blow the barn doors open to a new digital Wild Wild West. While the promise of low-cost electronic notice is appealing, blind adoption of non-transparent “programmatic” media buying may contaminate and sabotage your digital notice as it can be filled with fraud, bots and placed next to offensive content. On-Demand: Rule 23 Changes, Are You Ready for the Digital Wild Wild West? During this, free CLE webinar,…