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Heffler’s Jeanne Finegan Appointed to Second Term on Alliance for Audited Media Board of Directors

Philadelphia, PA –Jeanne Finegan, Heffler Chief Media Officer was appointed for a second term to the board of Alliance for Audited Media (AAM) representing U.S. advertising agencies, an honor that comes as a direct result of her work on brand safety and advertising fraud.

Ms. Finegan has more than 30 years of communications and advertising experience as a distinguished legal notice and communications expert. She has planned and implemented more than 1,000 high-profile, complex legal notice communications programs with extensive international communications experience spanning more than 140 countries. In 2015, Ms. Finegan was recognized by Diversity Journal as one of the Top 100 Women Worth Watching.

“The current advertising landscape is full of media options. The Court’s, practitioners and brands need assurance that their ads are placed on legitimate media, visited by humans,” Ms. Finegan said. “While ad fraud is ever-present, AAM helps advertisers identify and invest in audited publishers. The result is that advertising dollars spent on quality, third-party audited media helps to protect due process notice, ensure brand safety, and mitigate ad fraud.”

AAM offers a host of educational programs to inform publishers and buyers of media, including free webinars, customized training, thought leadership, and digital resources including a Media Intelligence database designed to increase transparency and knowledge across the industry.

Due to her class action experience, courts have recognized the merits of and admitted expert testimony based on, her scientific evaluation of the effectiveness of notice plans. Ms. Finegan has designed legal notices for a wide range of class actions and consumer matters that include product liability, construction defect, antitrust, medical/pharmaceutical, human rights, civil rights, telecommunication, media, environment, government enforcement actions, securities, banking, insurance, mass tort, restructuring and product recall.

AAM was formed by the media industry to help bring order and accountability to the state of advertising. Today, AAM brings together key industry stakeholders to help bring trust and transparency to the ever-changing process of media buying and selling. AMA’s board of directors is made up of top performers from major media companies, brands, and ad agencies.



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