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Tools for Expanding Reach in Data Breach Class Action Notice

A case study examining notice efforts in Bray et al. v. GameStop

With data breach class action settlement agreements reaching an all-time high and new privacy laws being put into effect, class action settlement agreements surrounding consumer data are more important than ever.

Bray et al. v. GameStop Corporation in the United States District Court for the District of Delaware alleged the Defendant failed to implement or maintain adequate data security measures for customer information, including credit card information. According to settlement documents, this resulted in a massive data breach which directly caused injuries to plaintiffs and the class.

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Heffler was chosen as the settlement administrator to provide notice media services, including digital and print mail. This included receiving, analyzing, and cleaning the class data list to ensure adequate notice and distribution. Our role in this step would prove to be significant for both the class and the defendant, and result in a close to 100% class reach. In addition, Heffler provided contact center services with both Interactive Voice Response (IVR) and live operator support and provided relevant case technology including a settlement website with online claim filing capabilities.

Download our data breach class action settlement administration case study to find out more about the tools and experience required to administer sensitive data breach settlements and expand class reach.

Heffler Claims Group
Heffler Claims Group is a national leader in class action settlement administration, specializing in the notice and administration of complex legal matters. Together with Prime Clerk, the leading bankruptcy claims and noticing agent and another Duff & Phelps company, we offer the most comprehensive administrative services in the industry.


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