Administering State and Federal Level Consumer Cases at Once

Several consumer product mislabeling class action suits led to the simultaneous settlements of both a 49-state suit and a California-based federal suit, requiring simultaneous notice and distribution.

Plaintiffs alleged Canada Dry mislabeled their product with the words “Made from Real Ginger,” arguing that this claim values the products at a higher cost despite the drinks only containing less than two parts per million of ginger flavor extract and other flavors.

Heffler was selected to administer the 49-state case in Missouri State Court. Just before launching that administration process, the federal case in California settled with the same claims and essentially on the same terms. Within one week, Heffler revamped the settlement website and interactive voice response (IVR) scripts to encompass both cases in one spot, mitigating the risk of confusion for class members looking for more information and to file claims.

Both cases required extensive notice campaigns across multiple media channels, as well as rigorous advertising fraud mitigation. Claim stimulation efforts combined with direct outreach lead to a 78% reach in the 49-state case and 75% reach with the California target audience.

Find out more about the case statistics, and how Heffler combined two separate cases into one administration and completed the administration process ahead of the original timeline.

James Prutsman
James (Jim) Prutsman has more than 20 years of experience in the administration of some of the highest profile class action settlements in the United States. He is a recognized expert with extensive experience in the planning, development of systems, process and procedures for the successful administration of hundreds of matters.

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