Case Study: Firearm Accessory Consumer Matter

Heffler recently concluded the notice and administration of a Firearm Accessory Consumer Matter that presented several unique challenges. We put together a detailed case study that outlines some of the challenges we faced and the solutions we implemented to ensure class members received proper notice of the settlement while also ensuring the defendant’s brand sensitivities were managed with the highest degree of care and efficiency.

Creating A Class Notice Program That Satisfies Due Process

Authored by: Jeanne C. Finegan, APR, President, Chief Media Officer of HF Media LLC In light of the stunning report recently published in Adweek[1], Lotame CEO Andy Monfried admits that over 10 percent of the 4 billion audience profiles (40 million) are fake and bots. As a result, notice programs using this “programmatic partner” are likely overreported by a significant margin — meaning humans never saw the notice based on Lotame data. Now, couple the ad fraud problem with another…

How Do You Know If You Have Partnered With a Qualified Expert?

Here are some simple things to look for and questions to ask your expert: – Has your expert actually worked in the field of media, public relations or communications? – How long have they practiced in that field? – Does your expert actually have direct experience and expertise, or are they reporting what others have given them? – Have they provided expert testimony through an affidavit or in court? – Has a court previously discounted their experience or opinion? – Have they published articles,…

Cybersecurity – How Hackable is Your Password?

Written by Gregory T. Skoufalos, CIO of Heffler Claims Group If you’re like most people, you have a certain set of characters, passphrases, or memorable information that you use to coobble together a password (and most of the time this is the same password you “use for everything”).   Your dog’s name, your wife’s birthday, your oldest child’s middle name, or some combination therein.  This has worked for you for years, there’s no reason to change it, right? Wrong. According to…


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